The Hocoma logo – the basics

The Hocoma logo is a visual portrayal of the brand positioning. It consists of three components: the wing symbols, the text ‘Hocoma’ and the endorsement ‘a DIH brand’. A separation of any of these three elements is not allowed.

The logo is always placed on a bright background – preferably white, and it is always placed on the right – preferably the top right corner.

There are two configurations: a primary logo and an alternative version for use at a smaller size. Please, use the logos as provided in the download center and refrain from modifying any of its parts in size, ratio, form or colour.

Read on to discover the placement and sizing rules for both versions.

Primary logo – DIH endorsement

In the primary version of the logo, the line ‘a DIH brand’ is sized and placed according to the alignment rules as shown below.

Hocoma and the DIH endorsement should be readable at all times. Is the text in the logo too small and difficult to read? Then you can use the Alternative Logo. If this doesn’t work, either don’t use the logo, or try to place it differently so you can enlarge it in its entirety.

Primary logo – Clear space

Leave a minimum blank space of 1 H around the logo, as illustrated below. This area should be free of images, colors, texts, diagrams or anything else.

Alternative Hocoma logo

This alternative version of the Hocoma logo is designed for restricted space where the DIH endorsement would be too small to read.

This logo is only used in very limited situations and the primary logo should always be considered first. Before using this logo, please contact Marketing & Communications. The same basic rules apply as for the primary logo.

Alternative logo – DIH endorsement

In the secondary version of the logo, the line ‘a DIH brand’ is sized and placed according to alignment rules as shown below.

Alternative logo – Clear space

Leave a minimum blank space of 1 H around the logo, as illustrated below. This area should be free of images, colours, texts, diagrams or anything else.

Grayscale and monochromatic logo

To be able to use the Hocoma logo on a variety of applications and supports, we also provided a grayscale and a monochromatic version of the logo. These are only to be in very exceptional and/or specific cases. Before using this logo, please contact Marketing & Communications.

Find out more about our coloring options in the color palette page.

Note: never convert the logo to white to use on a colored background or image, but be sure to place it in a white or clear area of your layout.

Logo size in relation to the format

The size of the Hocoma logo should always be chosen in relation to the format of the application. Below is a list of common basic print application and the relative size of Hocoma logo.

• Brochures (universal format / A4)
• Letterhead (A4 / US letter)
• Notepad (A4)
• Folder
48 × 16 mm

• Business card
• Compliments card
• Envelopes (A5 / A4 / mailing US / large US)
38 × 12,67 mm

• Rollup banners (800 × 2000 mm)
312 × 104 mm

Claim

The Hocoma claim ‘WE MOVE YOU’ is only used on materials created directly by Hocoma. No partner should use it in their materials.

When used next to the logo, the claim is always typeset in Helvetica Neue 45 Light (with +15 tracking), usually on a single line (see example of a brochure below).

However, the claim doesn’t have a fixed connection with the logo – for example it can also be used as a headline, or not be used at all (see example of a business card below).

The claim is always used in ALL CAPS and always in English.

Logo colors

The color palette for Hocoma’s logo consists of three colors: Hocoma orange – for the wings – and two different shades of gray: one for the Hocoma wordmark and one for the DIH mention. These values are defined for both print and digital use.

Use the orange tint for the wing. The intensity of the Hocoma orange moves from 100% to 20% (from big to small), decreasing with 10% per element.

Hocoma gray is only used in the logo and for the claim ‘WE MOVE YOU.’

Best practices

Only use the approved logo assets. Don’t recreate the logo, add effects or modify the logo in any way. Download the different file formats of the logo here.