Specific Images for all Aspects of Therapy Procedure

The Hocoma images are derived from various aspects of therapy procedure. There is a clear focus of attention: either on the patient, the therapist, or the interaction between the two, or on the piece of equipment and its technical details. The images in their entirety reflect the services that Hocoma provides.

The interaction between therapist, patient and device comes in different forms, one such representation is having multiple focuses: TV screen, therapist and patient at the same time.

Authentic People

Where possible, the people shown in the pictures should be actual patients/therapists.

The people chosen represent all possible age groups and nationalities. They have character, dignity, and are proud of what they have been able to achieve with the aid of the equipment and the therapy. Basically, we follow the principles of “documentary photography”. Staged scenes certainly have their use, but we try to ensure that models or scenes, for example, look as genuine as possible. The “smile for the camera” method should be avoided; artificial emotions are not convincing. Looking directly at the camera is allowed, but is not compulsory.

Use of stock photography is allowed to a limited extent. Stock photos should follow the same guidelines as other content.To highlight functionalities and to visually demonstrate a product, you can communicate the solution details of a certain device.

Authentic Surroundings

The images are recorded in the actual setting where the products are used in practice. To emphasize the innovative power of Hocoma and its role as market leader, choose bright, modern rooms that are fitted with the latest technology.

In Focus/Out-of-focus

Images should have a well-defined focus: effective use of focus/out-of-focus areas enables the main subject to stand out from the background and/or foreground. The picture composition is clear and tidy.

Light

Where possible, the shots are taken in well-lit rooms with natural light. If some kind of artificial lighting is needed, ensure that it looks as similar to natural light as possible (adjust the white balance accordingly). Use even lighting without very intense spotlights. Avoid any sense of artificial lighting or glaring back lighting.

Colors

Warm, bright colors dominate. Splashes of fresh lively colour are good.

Patients
Single-coloured clothing. Exception: Patterns are allowed for children.
Bright, colourful clothes, with unsaturated colour shades.
No dark or finely patterned clothes (interference effects).

Therapists
Professional uniform, no colour rules apply here.